Editing and Communicating

Red Flags - What makes people stop reading?

Think about what bugs you....

  • Openings that are irrelevant to the reader's needs and interests.
  • Awkward sentence structure that takes too much concentration.
  • Vocabulary that is inappropriate for your target audience.
  • Text that lacks the punctuation signals that help comprehension.
  • Poor grammar, spelling and usage mistakes that undermine their perception about the quality of your services.