Training and Communicating

Media relations skills

How can you help me achieve better results with media?

We offer media-relations training built completely around your particular needs. Each course is tailored around your precise situation — the types of media you deal with and and the questions you'll face in real world situations. We develop and deliver media training sessions that are “hands-on,” with practice interviews tailored to you and your organization’s hot topics and key issues.

We help you understand how the media operate and what journalists want from you as a spokesperson.

We design training sessions to strengthen your interview skills, help you develop a strong “media-friendly” story that will capture attention or help you increase your positive media profile.

But does ACR have training experience?

Many years’ worth! ACR provides basic courses for such regular clients as:

  • Algonquin College
  • Nexient Learning (and its predecessors: Acerra, Polar Bear and CDI College)
  • Carleton University’s Management Development Program for Women